Diamond Models Agency

335 contracts worth more than 100,000 USD
fashion ,
Targeting ,

Customer:

Model Agency Diamond Models.

Task:

  • Creating a stable stream of applications from Facebook and Instagram social networks
  • Creation of system analytics of applications for understanding the effectiveness of promotion

Additional terms:

Geolocation: Kyiv and Kyiv region.

Problems that have been resolved:

1. Lack of a stable flow of applications
2. A large percentage of the audience leaves a request from other regions of Ukraine and is inappropriate
3. The lack of a clear proposal on advertising creatives

What was done:

1. Analysis of competitors.

As a result, an action plan was developed:

  •  Target Audiences were identified
  •  Advertisements and creatives were created with plans to update them
  •  A schedule for launching advertising campaigns was created
  •  Bitrix24 CRM-system was integrated

2. Launching a targeted advertising campaign in order to receive applications.

In total, five main target audiences were identified.

The ad system implied a video invitation, individual for each audience.

diamond-agency-case-creative-example

3. Moderation of advertising campaigns and application analytics.

  • Non-working or poorly convertible ads were disabled, which allowed to reduce the application price by 2 times, and the value of the transaction by 8 times.
  • A transaction cycle was determined, as well as triggers for each audience, which facilitated the work of the sales department
  • End-to-end analytics was built, which allowed planning work over longer distances

Results:

Total applications received - 5478.

The average application price is 0,75 USD.

Contracts concluded 335 for a total amount of more than 100 000 USD.

 

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