Customer:
"LPG Integral" LPG massage studio, located in Kharkov.
Task:
- Creating a steady stream of applications from Facebook and Instagram social networks
- Brand awareness
Additional terms
Limited geolocation. Millionaire city
Results:
Total user coverage — 70 821
The cost of 1 user reached is $ 0.005.
The cost of the application is $ 2.04.
New customers received — 186.
There were 4 stages of the project:
1. Preparation.
- The analysis of the last setting is carried out. Defects were identified and a list of actions to change the situation was approved
- A strategy was developed: we determined the goals of the campaigns, the target audience, created a proposal system and a schedule for launching advertising campaigns, and also determined the key settings;
- Analytics tools were configured: Google Analytics and Facebook Pixel;
- Site audit was carried out, offers were changed according to the approved strategy.
2. Development of advertisements
- The structure and texts of ads were developed;
- Static, animated, video banners were created.
3. Creation and launch of advertising campaigns
- An advertising campaign was launched to attract traffic to the site;
- A/B testing of ads in each advertising campaign was carried out to select the optimal price/performance criterion.
4. Monitoring and reporting
- Monthly reporting with results and suggestions for improvement.