LPG Integral

Applications for services at 2.04 USD
Beauty & SPA ,
Targeting ,

Customer:

"LPG Integral" LPG massage studio, located in Kharkov.

Task:

  • Creating a steady stream of applications from Facebook and Instagram social networks 
  • Brand awareness

Additional terms

Limited geolocation. Millionaire city

Results:

Total user coverage — 70 821
The cost of 1 user reached is $ 0.005.
The cost of the application is $ 2.04.
New customers received — 186.

There were 4 stages of the project:

1. Preparation.

  • The analysis of the last setting is carried out. Defects were identified and a list of actions to change the situation was approved
  • A strategy was developed: we determined the goals of the campaigns, the target audience, created a proposal system and a schedule for launching advertising campaigns, and also determined the key settings;
  • Analytics tools were configured: Google Analytics and Facebook Pixel;
  • Site audit was carried out, offers were changed according to the approved strategy.

2. Development of advertisements

  • The structure and texts of ads were developed;
  • Static, animated, video banners were created.

3. Creation and launch of advertising campaigns

  • An advertising campaign was launched to attract traffic to the site;
  • A/B testing of ads in each advertising campaign was carried out to select the optimal price/performance criterion.

4. Monitoring and reporting

  • Monthly reporting with results and suggestions for improvement.

 

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