Targeted advertising

In the USA, the user spends an average of 6.3 hours per day on the network, and the average growth of this time is 6%. Thus, every year the chances of meeting your customer online are growing.

One of the options for such a “meeting” is targeted advertising on Facebook, Instagram, Vkontakte and Linkedin social networks, and more. Until recently, it was believed that social networks were only suitable for b2c sales, however, with the advent of online sales funnels, touch chains, as well as large-scale strategies to attract customers, b2b sales also began to develop actively. And targeted advertising helps them in this.

What is targeted advertising?

Targeted advertising (most often referring to "advertising on Facebook" or "advertising on Instagram") is an online advertising on social networks that uses a number of settings that describe the target audience: gender, age, location, interests, etc.

How do you set up targeted advertising?

Briefing

Collection of information about the target audience of the business.

Creating customer and audience avatars

Formation of a clear and structured description of customers, as well as their segmentation to further customize advertising.

Creation of texts and advertising creatives

A set of ads and creatives is created for each target audience. This is done with the aim that a person sees a solution to his problems, and not just a description of the services.

Set up targeted ads

Setting the necessary parameters in the advertising office of the selected resource.

Test period

Takes 2-3 weeks. During this time, a variety of hypotheses are tested and the best options are selected for further refinement.

Promotion plan presentation

After the test period, we offer a full promotion plan for the duration of service provision. We predict the cost of the application and the return on investment.

Analysis, tracking and improvement

Now the system, when the advertisement is working steadily for months, is no longer relevant. It is necessary to constantly monitor, configure advertising campaigns and adjust ads so that the promotion is effective. Otherwise, the cost of each next customer will increase significantly.

In which social networks can we run targeted ads?

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Facebook

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Instagram

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VK

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LinkedIn

FAQ

How fast will I start getting customers?

This parameter depends on the complexity of the product. Some businesses receive customers from the first advertising day, some require a certain period and a number of additional settings. As practice shows, the business reaches the peak of its results 1-2 months after the start of work. This is due to the fact that it always takes time to study and test hypotheses, as well as select the best solution and strategy.

How much do I need to invest in advertising?

As much as your business model allows. After conducting a test advertising campaign, we predict the cost of receiving the application and determine with you the further necessary budget.

How much money should I invest in test traffic?

Depends on your products and business model. An average of 300-500 USD.

If I order targeted advertising, do you guarantee me an increase in sales after?

Any guarantee of sales in this area is profanity. We are interested in long-term cooperation and guarantee full commitment and that we will do everything possible to achieve the best result.

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