There are four main types of web resources, depending on the complexity of the functionality:
1. Landing page is a one-page resource, the main task of which is to carry out the target action by the user: purchase of products, applications for consultation, request for cost. The main rule of the landing: one resource — one product. Posting a wide range of different offers is not recommended. It is an ideal solution for a small business or a business without a large line of products.
Suitable for:
- Businesses with a narrow specialty and a limited range of services: coffee shop, car repair shop, beauty salon, etc.
- Businesses wishing to promote a specific service
NOT suitable for:
- Those wishing to advance in organic results (SEO)
- Business with a wide range of services
- Retail
2. A corporate website is a multi-page resource, the main purpose of which is to post the most complete information about the business and the services provided. Depending on the objectives of the project, a corporate website may have a blog, product pages or catalogs.
Suitable for:
- small and medium businesses
NOT suitable for:
- A business with a low cost of services or low margin (with rare exceptions)
3. Online store — a resource catalog with the option to purchase "without leaving the cash desk." Depending on the needs, it can fulfill the role of a buffer (catalog and basket), and be a full-fledged application: customer accounting, warehouse accounting, purchase history and more.
Suitable for:
- Companies - sellers of a wide range of products for various purposes
- Companies with a wide variety of similar products
- Retail who wants to sell on the Internet
4. Internet portal — a web application with a wide range of services, sharpened for personal complex multi-step tasks.
Suitable for:
NOT suitable for:
- Companies with a limited budget (due to the high cost of such solutions)